FEBRUARY | 2018 | STYLE

EXPERIMENT IN BLACK

The color black is often seen as a color of sophistication, as in ‘the little black dress’, or 'the black tie event’.  Affluent and success oriented Beauxs often choose black as it can give the impression of elegance, sophistication and confidence. Black is often associated with sexiness, mystery, and seduction, as in the tempter in sexy black underwear, the tough rough rider in his black leather biker jacket, or the young up and coming pastor in his long black robe creating an air of mystery and intrigue.

Interestingly, black is fashion’s foundational hue and remains at the top of the hierarchy as fashion’s “go to color.” Year after year, some poor uninspired soul attempts to reignite a fledgling campaign to knight brown, red, or navy as the new black. Let’s get this straight. There is no substitution for black.  Black is irreplaceable. It’s power, undeniable.

This month as Beaux men across America celebrate Black History Month, we reflect on what the color black has represented to us and what it will potentially symbolize in our future world of fashion. There are several reasons to add more black, more mystery, more sexiness and more sophistication to your wardrobe. Feeling sexy? Wear black. Feeling sophisticated? Wear black. Unsure of the dress code? Wear black.

Imagine yourself in the classic knit black turtle neck, a long slimming black wool overcoat and matching black shades, or the ever menacing black hoodie and you automatically begin to feel more mysterious. Add black to your office wear and instantly, you appear smarter, more mature and elegant. Watch coworkers study you before approaching you for insight and advice. Try black boxer briefs, black athletic ankle socks, or a simple black Hanes t-shirt and you will be surprised how sexy your Beaux will find you.

When evening comes, nothing tops a well fitted black suit, black blazer, or powerful black tie to signify you as one of the most sophisticated men at the gala. Don’t forget to finish this look off with a dark and woodsy signature fragrance in Kenneth Cole’s Black with its sexy and sophisticated blend of energy herbs and masculine spices, or Polo Black, evoking the style of the city with sexiness and sensuality unmatched, or the classic Halston Z14 with its bold bursts of lemon and bold sporty spices.

When evening comes, nothing tops a well fitted black suit, black blazer, or powerful black tie to signify you as one of the most sophisticated men at the gala. Don’t forget to finish this look off with a dark and woodsy signature fragrance in Kenneth Cole’s Black with its sexy and sophisticated blend of energy herbs and masculine spices, or Polo Black, evoking the style of the city with sexiness and sensuality unmatched, or the classic Halston Z14 with its bold bursts of lemon and bold sporty spices.

This month, join Beauxs who are committing to exploring this world of blackness by experimenting with this color to better communicate mystique, sex appeal and sophisticated confidence like never before. Black is the end, but the end always implies a new beginning. When the light appears, black becomes white, the color of new beginnings. Let this experiment in black be your new beginning to a more mysterious, sexier, and more sophisticated you.

With Style,

-ROBERTNELSON